As one of the world’s biggest chemical companies, BASF was looking for a like-minded communications agency with international experience and a global perspective. IDEA’s diverse team comprises individuals with strong business, journalistic and creative pedigrees who possess experience across a wide range of sectors, enhanced our external communications capabilities, delivered tangible results.

Having enjoyed a successful first year in local and European markets, Kronaby engaged IDEA to help us break into the challenging China market. With our initial success in Sweden and other Western markets, we felt it was the right time to tap into the rapidly growing Chinese middle class. IDEA’s international expertise proved integral to our marketing and communications campaign in a country and culture entirely new to us.

IDEA's team has played an instrumental role in UCommune’s rapid global expansion, and successfully positioned us as the leading Chinese co-working space provider in both regional and international markets. Helena provided valuable insights that helped us shape and refine our go-to-market strategy and business partnerships.

IDEA delivered a solid job in supporting Qtum’s go-to-market strategy and PR activation through combining her solid tier-1 media knowledge with consummate messaging skill.