Navigate today’s catalytic global shifts with our diverse team of Eastern and Western communication specialists. We blend cultural agility with deep expertise, addressing complex, multi-disciplinary challenges with nuanced understanding. Unlock new opportunities and ensure efficient operations across borders, transforming challenges into sustainable success.
Our Team
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Founder and Director, Helena Ma
Helena Ma set up IDEA communication Pte Ltd in 2016 in Singapore as its Principal. Former simultaneous interpreter for central government leaders in Beijing and head of China at Oscar Jacobson AB, a Swedish menswear brand (appointed supplier to the Royal Swedish Family). For the past 15 years, Helena has consulted for expanding and blue-chip companies in industrial engineering, construction equipment, automotive, smart manufacturing, deep tech, consumer goods sectors, as well as government agencies and legacy family businesses in China, Europe and Singapore. She’s a trusted advisor on cross-border expansion, Joint Venture, cross-cultural stakeholder communications and crisis management issues.
She advises China Entrepreneur Club in Beijing on foreign affairs and asset manager IWC Management Pte Ltd. Graduate in Swedish and English Linguistics (BA) from Shanghai International Studies University, Philosophy (Scholarship) at Gothenburg University. Advanced study in Psychology and Nutrition Science at Stanford University. A Chinese national, Helena speaks five languages, practices meditation, pilates and racket sports regularly, and has held three solo fine art photography exhibitions in Singapore and China between 2019- 2023.
She spoke about board diversity at 2019 Women’s Forum organized by Ministry of Culture of France and Publicis Groupe, and supports causes related to children welfare, and mental health . -
Content Advisor, Michele Scrimenti
Michele Scrimenti has spent over a decade in Asia, and has reported from almost every province in China, as well as Hong Kong, Taiwan, and Myanmar for the China Economic Review, Bloomberg Businessweek and other periodicals. Michele has consulted for clients including Alibaba, Apple, the US Food and Drug Administration, Beijing Automotive Industry Corporation, as well as other major companies and tech startups. He also served as managing editor of the business review published by Cheung Kong Graduate School of Business, running a monthly magazine with a team of over a dozen reporters, copy editors and graphic designers.
Michele is a graduate of the George Washington University in History, International Relations and Economics, and speaks fluent Mandarin, and English. He is an avid yoga practitioner.
Our Advisory Board
Kelvin Wu
Business structuring, business management, financing and buyout advisor, Israel and Japan market expert, tech accelerator advisor, AI, biotech, consumer, fintech, real estate sectors
Riady Gozali
Go-to-market (Indonesia) and expansion strategy advisor, tech accelerator advisor, AI, consumer, smart manufacturing, industrial engineering, IT sectors
Miao Song
Technology transformation and go-to-market advisor, tech accelerator advisor, AI, renewable energy, IT, data center, FMCG sectors
Loo Cheng Guan
M&A, private equity, go-to-market (China, Middle East) project advisor, tech accelerator advisor, lifescience, biotech, fintech, AI, renewable sectors
Adam Najberg
Corporate communications and public affairs advisor, tech accelerator advisor, tech sector
Patrice Bastian
Brand revamp and business strategy advisor, consumer and lifestyle sectors
Andrej Zagar
Go-to-market advisor, renewable, smart manufacturing, biotech sectors
Derk Chew
Go-to-market and marketing advisor, wellness and nutraceutical sector
Successful case Studies
Find out how we unlock the potential, drive the growth, empower the connection for the clients we have had the privilege to work with.
Tech acceleration Services
Empower business growth and transformation through local know-how, industry insight and trust-based global network.
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