Leading Singapore-based venture start-up consulting firm Momentum Works combines expertise with digital marketing and brand communication specialist IDEA Communication.

Tag: startup; IDEA communication; communication strategy; public relation; startup acceleration; technology

Singapore, 15 August 2018 – Momentum Works, a SEA-oriented venture start-up acceleration consulting company, and IDEA communication a full-service marketing firm with specialty in content and experiential marketing, have announced a partnership through which they will provide integrated communications services for emerging Singaporean and other South East Asian companies. The two firms will combine their expertise in venture operation, distribution set-up, social community growth, media relations and digital marketing techniques to develop programs and training courses that effectively accelerate venture start-ups in Singapore and beyond.

The firms plan to offer pre-packaged “PR starter kits” that will help start-ups target specific target group or geographical territories. The package will support with key messaging development, media pitch survivor tool kit as well as core media relations programs. Modular add-ons for tactics such as social media, SEO, blog content creation, events and other programs can be incorporated. To streamline the engagement process for clients, efficient and transparent billing and administrative practices will be provided.

“IDEA and MW each thrives in their respective areas. Through forging this partnership, we aim to leverage combined resources and expertise to enable high growth rate, expand into new markets region-wide and build brand awareness, interest and ultimately- loyalty with stakeholders (consumers, investors, media) for our venture start-up clients. This is an ideal collaboration built on our shared core values, respective strengths, resources and forward-thinking mindset, “said Helena Ma, Founder and Managing Director of IDEA.

Jianggan Li, CEO of Momentum Works, ex-Managing Director of successful start-up Easy Taxi and Food Panda added, “As the world’s third-largest financial hub and the Silicon Valley for SEA, Singapore has the right system and environment to foster efficient growth for start-ups, and the pipeline of new innovation coming from the start-up community here is top of the line. With Momentum Work’s solid credential in start-up operation and IDEA’s strong knowledge of venture growth cycle and digital marketing metrics, this will further help elevate the reputation of Singapore’s tech prowess.”

Momentum has a well-earned reputation as one of the most effective and efficient venture acceleration firms in South East Asia, with a strong track record of achieving high-growth result in transport, food, retail and consumer. The firm’s network reaches deep into the Chinese and Singaporean investors, venture capital and academic communities.

IDEA offers a global new media outreach and leverages its experienced global partner network of communication and graphic design professionals in key markets, including San Francisco, Toronto, Stockholm, Shanghai, Singapore, Manila, London, New York, Montreal, Poland, Saint Petersburg, Switzerland, Paris and Madrid. The firm’s holistic approach to the marketing and impactful, measurable communications programs has built it a reputation amongst multi-billion MNCs to start-ups featuring disruptive technologies.

Both IDEA and Momentum Works build their communication programs on a foundation of deep knowledge and appreciation in entrepreneurship and the infrastructure-building. By first providing effective support in messaging and digital/social media strategies, IDEA can then design optimized communications programs for post A-round start-ups that include:

• Growth-driven digital marketing initiatives on a local and regional level to support community growth
• Systematic messaging and narrative-shaping programmes to enhance brand positioning
• Content creation for various marketing touch points to magnify outreach impact
• PR workshops and media training for executive profiling and enhancing strategic roll-out

About IDEA Communication
Founded on the convergence of business perspectives, journalistic content creation and industrial insights, IDEA Communication brings to life the brand values and messages through marrying contents with technologies and resources with skills. It combines the agility and bespoke approach of an independent boutique agency with the global network and disposable resources of a mega powerhouse.

About Momentum Works
Jianggan Li, INSEAD 13J, is the Founder of Momentum Works (www.momentum.asia) ,which specializes in accelerating early stage startups in Southeast Asia and India.Prior to Momentum Works, he was Co-Founder and Managing Director of Easy Taxi & FoodPanda, two major ventures of Rocket Internet in Southeast Asia.A native of China, Jianggan is fluent in Mandarin, English and French. He is conversational in Cantonese and Spanish. In his free time, he has traveled to Pyongyang, Chisiniau and Santiago de Chile, among other places.www.momentum.asia