Navigate today’s catalytic global shifts with our diverse team of Eastern and Western communication specialists. We blend cultural agility with deep expertise, addressing complex, multi-disciplinary challenges with nuanced understanding. Unlock new opportunities and ensure efficient operations across borders, transforming challenges into sustainable success.


Our Team

  • Founder and Director, Helena Ma

    Helena Ma  set up IDEA communication Pte Ltd in 2016 in Singapore as its Principal. Former simultaneous interpreter for central government leaders in Beijing and head of China at Oscar Jacobson AB, a Swedish menswear brand (appointed supplier to the Royal Swedish Family). For the past 15 years, Helena has consulted for expanding and blue-chip companies in  industrial engineering, construction equipment, automotive, smart manufacturing, deep tech, consumer goods sectors, as well as government agencies and legacy family businesses in China, Europe and Singapore. She’s a trusted advisor on cross-border expansion, Joint Venture, cross-cultural stakeholder communications and crisis management issues.

    She advises China Entrepreneur Club in Beijing on foreign affairs and asset manager IWC Management Pte Ltd.  Graduate in Swedish and English Linguistics (BA) from Shanghai International Studies University,  Philosophy (Scholarship) at Gothenburg University. Advanced study in Psychology and Nutrition Science at Stanford University. A Chinese national, Helena speaks five languages, practices meditation, pilates and racket sports regularly, and has held three solo fine art photography exhibitions in Singapore and China between 2019- 2023.
    She spoke about board diversity at 2019 Women’s Forum organized by Ministry of Culture of France and Publicis Groupe, and supports causes related to children welfare, and mental health .

  • Content Advisor, Michele Scrimenti

    Michele Scrimenti has spent over a decade in Asia, and has reported from almost every province in China, as well as Hong Kong, Taiwan, and Myanmar for the China Economic Review, Bloomberg Businessweek and other periodicals. Michele has consulted for clients including Alibaba, Apple, the US Food and Drug Administration, Beijing Automotive Industry Corporation, as well as other major companies and tech startups. He also served as managing editor of the business review published by Cheung Kong Graduate School of Business, running a monthly magazine with a team of over a dozen reporters, copy editors and graphic designers.

    Michele is a graduate of the George Washington University in History, International Relations and Economics, and speaks fluent Mandarin, and English. He is an avid yoga practitioner.

Our Advisory Board

Kelvin Wu

Business structuring, business management, financing and buyout advisor, Israel and Japan market expert, tech accelerator advisor, AI, biotech, consumer, fintech, real estate sectors

Riady Gozali

Go-to-market (Indonesia) and expansion strategy advisor, tech accelerator advisor, AI, consumer, smart manufacturing, industrial engineering, IT sectors

Miao Song

Technology transformation and go-to-market advisor, tech accelerator advisor, AI, renewable energy, IT, data center, FMCG sectors

Loo Cheng Guan

M&A, private equity, go-to-market (China, Middle East) project advisor, tech accelerator advisor, lifescience, biotech, fintech, AI, renewable sectors

Adam Najberg

Corporate communications and public affairs advisor, tech accelerator advisor, tech sector

Patrice Bastian

Brand revamp and business strategy advisor, consumer and lifestyle sectors

Andrej Zagar

Go-to-market advisor, renewable, smart manufacturing, biotech sectors

Derk Chew

Go-to-market and marketing advisor, wellness and nutraceutical sector

Successful case Studies

Find out how we unlock the  potential, drive the growth, empower the connection for the clients we have had the privilege to work with.

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Tech acceleration Services

Empower business growth and transformation through local know-how, industry insight and trust-based global network.

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Why Choose Us?

Asia Pacific Expertise

With a presence across Asia Pacific, we understand the cultural and market-specific challenges, regulatory complexities unique to the region.

Proven Track Record

Experience in driving successful business expansions, partnerships, and crisis recoveries.

Bespoke service

We don’t believe in one-size-fits-all approaches—our strategies are customized to meet your business goals and we are your extended arm that you can trust.

Strong Network

Access to an extensive network of investors, government bodies, media, and industry leaders.

Collaborative Approach

we act as an extension of your team, and we prioritize building strong partnerships to drive success.

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